OPPORTUNITY IN MARKETS


Natural products demand giving a new direction to the industry. Belka’s unique features, such as naturally, flameless, beautiful, easily applicable on any surface etc.. give a great opportunity to inverters.

NATURAL WALL COATING


PAINT MARKET

100 % NATURAL MATERIALS NEVER DESTROYS THE NATURE

Like most of today’s chemical industry, the paints and coatings sector is going through a period of major consolidations to support growth, increase efficiencies and gain greater leverage with suppliers and customers.


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According to analysts at Markets and Markets, the paints and coatings market is projected to grow from US$160.54 billion in 2017 to US$209.36 billion by 2022, at a CAGR of 5.45 percent.

For paints and coatings, consolidation has become a long-term trend, especially in Western markets with limited organic growth. In North America, for example, the industry has been consolidating for decades. In certain end market segments, fewer than ten players (and in some cases, five or less) control over 90 percent of the market. In most other North American markets, fewer than ten companies maintain at least 75 percent of value.7 Worldwide, however, the markets are still very fragmented overall. According to 2016 data gathered by PPG, the global industry is led by ten companies, but approximately 50 percent of the global market is controlled by smaller companies, many of them at the regional or local level.

WALLPAPER MARKET

TOO MANY UNHEALTHY INGREDIENTS LONG TERM AND SHORT TERM UNHEALTHY EFFECTS

The wall covering market was valued at USD 28.54 billion in 2018 and expected to register a CAGR of over 4.63% during the forecast period 2019 – 2024. The increasing disposable income and rapid rise in urbanization have been significantly driving the historic transformation of human social roots on a global scale, by predominantly replacing rural culture.

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Residential Sector is Expected to Register a Significant Growth

The increasing demand for premium real estate is one of the vital trends impacting the market studied. Real estate companies are focusing on value addition, by offering sophisticated designs and luxurious interiors, to lure consumers.

The demand in residential wall coverings is mainly driven by household customization. Moreover, with increasing residential construction and growth of spending power of people, in regions like Asia-Pacific, the market studied is expected to register growth. Additionally, the decrease in average household size, owing to an increasing number of individuals living alone, is driving the demand for real estate, thereby influencing the demand for wall coverings.

 


 

INDEED

COMPETITORS

The wall covering market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on Wall Covering technologies to strengthen their product capabilities.

IMPORTANT

Emissions regulations continue to shape industry
Coatings suppliers worldwide will continue to reduce the volatile organic compound (VOC) content of their products due to intensifying regulatory pressure. As a result, water-based paints and powder coatings will gain market share at the expense of solvent-based products, especially in countries such as China, where environmental legislation is becoming increasingly strict. Nonetheless, solvent-borne formulations will continue to dominate a number of specialty applications, including marine coatings, automotive refinishes, and corrosion protection coating.
Natural products demand giving a new direction to the industry. Belka’s unique features, such as naturally, flameless, beautiful, easily applicable on any surface etc.. give a great opportunity to inverters. The new product Belka collected all the great features on itself, according to demands of the market. Not only the growing demand for natural products, but also healthy products, products that allow beautiful design, and the demand for easy-to-apply products can have a rapidly growing market share.